I’m a results-driven Data Analyst and aspiring Data Scientist, transitioning from architecture into business intelligence.
I use Python, SQL, Power BI, and machine learning to extract insights and build dashboards that drive strategic decisions.
My work focuses on sales forecasting, HR analytics, and customer segmentation, with a passion for solving real-world business
problems through data. I’m committed to continuous learning and growth, actively pursuing advanced certifications to deepen my
impact in the data science field.
This dashboard was built for a cafe business to uncover sales performance trends, customer behavior, and operational opportunities.
Developed during a freelance project (with anonymized data), it enables stakeholders to monitor key metrics, optimize strategies, and make data-driven decisions with confidence.
Cleaned and transformed raw sales data using Python, including feature engineering (e.g., TotalPrice).
Segmented customers with RFM analysis to identify loyal and churned groups for targeted campaigns.
Built a heatmap to visualize hourly sales patterns and recommend staffing adjustments.
Highlighted revenue trends, top-selling products, and customer loyalty behavior.
Tracked performance with dynamic KPIs, including a 20.26% sales increase from Oct to Dec 2024.
This Python-driven exploratory data analysis project investigates sales trends and customer behavior for an e-commerce retailer.
It was designed to demonstrate how raw transaction data can be transformed into meaningful business insights using only Python libraries,
without relying on external BI tools.
Processed over 500,000 transaction rows using pandas, with cleaning, aggregation, and feature engineering.
Performed RFM analysis and custom churn logic to identify inactive customers.
Visualized monthly sales trends using bar and line charts for seasonality analysis.
Ranked top 5 products and top countries by total revenue using horizontal bar charts.
Plotted churned customer distribution using Seaborn histograms.
This Power BI dashboard was developed for a small interior design firm to visualize and monitor key HR metrics across a multi-year period (2021–2025).
The goal was to provide stakeholders with a centralized view of workforce composition, employee well-being, and organizational growth, all while supporting HR decisions around staffing and budgeting.
Due to confidentiality, the dataset has been modified while retaining real-world structure and logic.
Created interactive KPI cards to track headcount, salary averages, and leave balances.
Designed charts for team composition, gender and age distribution, and role hierarchy.
Incorporated attrition analysis and historical staff growth trends.
Highlighted key metrics like employees with high leave balances and salary-to-qualification correlation.
Tools Used: Excel (data preparation), Power BI (DAX, visuals, and dashboard design)
Personal Projects
Project 1: Backpacker Travel Planning App
Designed an AI-powered chatbot that personalizes travel experiences for backpackers visiting Singapore.
Features:
Integration with Google Sheets for real-time itinerary planning.
Enhanced user interaction through OpenAI API for natural language processing.
Seamless navigation with Google Maps API for visualizing itineraries and locations.
Supports both solo and group planning, catering to various travel styles.
Tools & Technologies:
Python: Machine learning model to improve response accuracy by leveraging RAGAS score analysis.
OpenAI API: For dynamic and conversational user interactions.
Google API Suite: For Sheets and Maps integration.
Project 2: HDB Price Prediction
Developed a machine learning model to predict Housing and Development Board (HDB) resale prices in Singapore.
Features:
Conducted extensive data cleaning, feature engineering, and exploratory data analysis (EDA).
Implemented advanced regression models like XGBoost, LightGBM, and CatBoost for accurate predictions.
Created a Streamlit app allowing users to input property details and get real-time price predictions.
Tools & Technologies:
Python: Utilized pandas, numpy, and scikit-learn for data preprocessing and modeling.
Machine Learning Models: Evaluated and fine-tuned models using RMSE and R² metrics.
Streamlit: Built and deployed a user-friendly application for price prediction.
Project 3: Christmas Gift Exchange
Designed a festive app to simplify Christmas gift exchanges by automating the draw process.
Features:
Ensured fair gift allocation by preventing participants from being assigned to themselves.
Provided an intuitive interface for adding, viewing, and managing participant lists.
Included a real-time draw functionality to display gift pairings instantly.
Added festive elements like autoplaying Christmas music for an engaging user experience.
Tools & Technologies:
Python: Implemented the logic for fair gift distribution using randomization.
Streamlit: Built an interactive, web-based app for user-friendly interactions.
HTML & CSS: Enhanced the app with embedded audio for a festive ambiance.
Project 4: Mapping EV Charging Stations
Designed an interactive map showcasing electric vehicle (EV) charging Stations.
Features:
Extracted geocoordinates from CSV data for precise mapping.
Visualized data with Folium, incorporating marker clusters for better interactivity.
Created pop-ups displaying station names for an enhanced user experience.
Tools & Technologies:
Python: Processed CSV data and geocoordinates for visualization.
Folium: Built an interactive map with FastMarkerCluster for efficient data representation.
Project 5: Scraping Nike Product Data
Extracted and visualized product details from Nike's website for portfolio showcase.
Features:
Automated data extraction of product names, prices, and color options using Python.
Implemented pagination handling and scrolling with Selenium to gather complete product data.
Generated a structured dataset for potential business analysis or inventory management.
Tools & Technologies:
Python: Used BeautifulSoup and Selenium for web scraping and automation.
Pandas: Processed and structured data into a CSV and Excel format for further analysis.
Folium: Explored data visualization techniques for geographic representation of product availability.
Project 6: Visualizing Singapore Visitor Trends
Developed an interactive Tableau dashboard to analyze and showcase Singapore's visitor statistics.
Features:
Explored trends in visitor demographics, arrival patterns, and top destinations.
Created interactive filters for a user-friendly data exploration experience.
Highlighted seasonal and regional variations in visitor data.
Tools & Technologies:
Tableau: Designed and published an interactive dashboard for visual insights.
Data Cleaning: Processed raw visitor data to ensure accuracy in visualization.
Contact Me
Feel free to reach out via phone, email, or connect with me on social media!